Learn more about Marketing
Join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. Marketing students engage with a wealth of insight and experience that can challenge them and help realize their potential as a professional and as a person.
Marketing Program Resources at the Jindal School
Academic Programs – Primary
The Marketing academic area offers one bachelor’s, one master’s and one PhD program.
Online Degrees
Academic Programs – Additional
The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.
Faculty and Advisory Board
Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.
Community Activity
Marketing area students, faculty and staff are engaged in the community through center activities, events and more.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
Analysis for Consumer & Shopper Insights Jobs
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.
Job Analysis for Digital Marketing – Mobile Marketing
Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.
‘Fearless’ Strategist Honored with Marketing Legends Award
Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.
Top Sales Student Transformed Adversity into Opportunities
One of the top students in the Professional Sales Concentration has had an extreme past but is transforming adversity into opportunity. Rising star, Kathryn McCord, will surprise you with her story.
Jindal School Researcher Joins Theoretical With Practical to Help Businesses
Jindal School Professor Özalp Özer brings theoretical and practical research to his efforts to help businesses solve their problems. This approach often leads to answers — as well as new research avenues to explore.
UT Dallas Excels at DECA Conference—With Freshmen Leading the Way
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
‘Dynamic Duo’ Wins at International Collegiate Sales Competition
Jindal School seniors Katherine Reagan and Laura Su recently won the International Collegiate Sales Competition’s Sales Management Case Competition.
Web Analytics as a Key Skill or Profession for Marketers
Overview of skills needed for web analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing, Digital track. Our web analytics course covers all the basics of web analytics using the Adobe and Google analytics platforms.
Jindal School Marketing Sophomore Jane Burkhardt Takes Helm at UTD Mercury
You might not think to look for a newspaper editor in the Naveen Jindal School of Management, but Jane Burkhardt, a marketing sophomore, takes over as editor-in-chief of The Mercury, The University of Texas at Dallas’ official student-run newspaper, this fall. Established in 1980, it had been silent for the past year. “While The Mercury […]
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
What Is Marketing Automation?
Marketing Career Focus: Marketing Automation
Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.
Mentoring Course at Jindal School Now Offers Training Certificate
A Jindal School course that teaches leadership, management and communication skills to aspiring mentors now offers mentor training certification to those students who successfully complete the class.
How To Excel At Showing Your Skills
If you’re an undergraduate student, you’ve probably thought once or twice about what you’ll do when you’re ready to apply for internships. Haven’t gotten there yet? Read Prithvi’s interview to gain insight.
Sales Program Earns High Honors at First International Competition
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
External Relations and Development Teams Earn Marketing Association Award
Efforts to make the Jindal School’s annual major fundraiser, Scholarship Breakfast, a success in 2020 despite COVID-19 were recognized with an award from the Dallas-Fort Worth chapter of the American Marketing Association.
Jindal School Researchers Win Best Paper for Human-AI Sales Model
A team of researchers, including two from the Naveen Jindal School of Management, has found a way to improve the hiring process for the sales profession by using artificial intelligence. Howard Dover Dr. Howard Dover and Dr. Khai Chiong, both from the Jindal School’s Marketing Area, and their co-authors won the Best Paper on AI […]Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
Bachelor’s Degree Program
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in Marketing
Master’s Degree Programs
Master the skills that empower you to understand customer needs and the competitive environment.
MS in Marketing
PhD with Marketing Concentration
Develop strong research skills that are especially relevant for students interested in an academic career.
PhD in Marketing