Learn more about marketing, both the programs and the discipline.
We hope you join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. As a Marketing student you engage with a wealth of insight and experience that can challenge you and help you realize your potential as a professional and as a person.
Use this Marketing resource page to get in-depth information about academic and specialized programs, faculty seminars, conferences, careers, community activity and more!
Marketing Program Resources at the Jindal School
Academic Programs – Primary
The Marketing academic area offers one bachelor’s, one master’s and one PhD program.
Online Degrees
Academic Programs – Additional
The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.
Faculty and Advisory Board
Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.
Community Activity
Marketing area students, faculty and staff are engaged in the community through center activity, events and more.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
Student Spotlight: Saher Lakhani
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
Comets Shine at the Phi Beta Lambda National Leadership Conference
UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.
Reverse Career Fairs: All you need to know
We’ve all heard about regular career fairs, where you go to meet the recruiting coordinators from different companies, but have you heard of a reverse career fair? Instead of students wandering around waiting to talk to a recruiter, it’s switched.
UT Dallas, Jindal School Featured Prominently on List of Young Innovators
A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.
Sales Program Earns High Honors at First International Competition
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
Professional Sales Concentration Prepares Students with Real-World Scenarios
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
Marketing Career Focus: Product Management
What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as “to discover a product that is valuable, usable and feasible.”
What Does a Brand Manager Do?
Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.
How To Excel At Showing Your Skills
If you’re an undergraduate student, you’ve probably thought once or twice about what you’ll do when you’re ready to apply for internships. Haven’t gotten there yet? Read Prithvi’s interview to gain insight.
Industry Innovator Honored with Marketing Legends Award
The Jindal School honored Stan Rapp, marketing and advertising visionary and ongoing influencer, with its 2016 Marketing Legends Award. At the Oct. 27 ceremony, Rapp described ENTANGLED MARKETING™, his latest concept and subject of his new book.
Jindal School Junior Wins Collegiate Marketer of the Year Award
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
What is Social Media Marketing?
Marketing Career Focus: Social Media Marketing
Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas.
Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.
Cultivating Relationships with Tech Companies Critical to Student Success
The Jindal School nurtures relationships with companies that create digital tools and apps — those that include analytics, cloud, mobile, social and software technologies — so that students can be well-prepared to use them professionally.
‘Fearless’ Strategist Honored with Marketing Legends Award
Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.
Recent Jindal School Graduate Named to Selective Postgraduate Program
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
JSOM to Prepare for Sales and Lead Development Jobs
For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
Welcome Back: Be Sure to Raise Your (Virtual) Hand
Welcome to fall semester, Jindal School students. You have many options to learn and many opportunities to shine. Whether in class in person or attending online, Senior Associate Dean Monica Powell encourages your participation.
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
Bachelor’s, Master’s or PhD in Marketing?
Bachelor’s Degree Program
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in MarketingMaster’s Degree Programs
Master the skills that empower you to understanding customer needs and the competitive environment.
MS in Marketing
PhD with Marketing Concentration
Develop strong research skills that are especially relevant for students interested in an academic career.
PhD in Marketing