Learn more about Marketing
Join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. Marketing students engage with a wealth of insight and experience that can challenge them and help realize their potential as a professional and as a person.
Marketing Program Resources at the Jindal School
Academic Programs – Primary
The Marketing academic area offers one bachelor’s, one master’s and one PhD program.
Online Degrees
Academic Programs – Additional
The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.
Faculty and Advisory Board
Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.
Community Activity
Marketing area students, faculty and staff are engaged in the community through center activities, events and more.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner
Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.
JSOM to Prepare for Sales and Lead Development Jobs
For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.
Go, Pro Sales Team! Winning at the Collegiate World Cup of Sales
Our very own UTD Sales team placed in multiple challenges and earned the new top honor, the Collegiate World Cup of Sales. The UT Dallas Sales Team is part of The Professional Sales Concentration, an academic specialization offered by JSOM.
‘Dynamic Duo’ Wins at International Collegiate Sales Competition
Jindal School seniors Katherine Reagan and Laura Su recently won the International Collegiate Sales Competition’s Sales Management Case Competition.
Advancing Marketing Science: Key Discussions from the Jindal School’s 2025 Bass FORMS Conference
The 19th annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) attracted attendees from universities across the United States and internationally. The event was held Feb. 28-29 and presented by the Naveen Jindal School of Management. Frank Bass A wide range of topics were discussed in two-dozen, hour-long […]
What Does a Marketing Manager Do?
Overview of skills needed for marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing manager occupies a generalist’s role.
What Is Digital Marketing?
Marketing Career Focus: Digital Marketing
Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives
External Relations and Development Teams Earn Marketing Association Award
Efforts to make the Jindal School’s annual major fundraiser, Scholarship Breakfast, a success in 2020 despite COVID-19 were recognized with an award from the Dallas-Fort Worth chapter of the American Marketing Association.
Jindal School Research Balances Insights into Physician Recommendations for Dialysis Patients
A study conducted by a team of researchers from the Naveen Jindal School of Management highlights the need for smarter consumer protection in expert-driven markets like healthcare—showing that while transparency and oversight are important, restricting expert judgment without considering its benefits can unintentionally put consumers at greater risk. The study was done by Dr. Reza […]
Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
JSOM Graduation Speech
Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.
Analysis for Consumer & Shopper Insights Jobs
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
Jindal School Researcher Joins Theoretical With Practical to Help Businesses
Jindal School Professor Özalp Özer brings theoretical and practical research to his efforts to help businesses solve their problems. This approach often leads to answers — as well as new research avenues to explore.
UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
Jindal School Researchers Win Best Paper for Human-AI Sales Model
A team of researchers, including two from the Naveen Jindal School of Management, has found a way to improve the hiring process for the sales profession by using artificial intelligence. Howard Dover Dr. Howard Dover and Dr. Khai Chiong, both from the Jindal School’s Marketing Area, and their co-authors won the Best Paper on AI […]
Jindal School Students Earn Scholar Award for ‘Rolling with the Punches’
Three Jindal School students have been named recipients of $15,000 Texas Business Hall of Fame Foundation Scholarships.The students as well as the foundation have had to make pandemic-related adjustments to doing business.
What Does a Marketing Analyst Do?
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
Mentoring Course at Jindal School Now Offers Training Certificate
A Jindal School course that teaches leadership, management and communication skills to aspiring mentors now offers mentor training certification to those students who successfully complete the class.
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
Bachelor’s Degree Program
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in Marketing
Master’s Degree Programs
Master the skills that empower you to understand customer needs and the competitive environment.
MS in Marketing
PhD with Marketing Concentration
Develop strong research skills that are especially relevant for students interested in an academic career.
PhD in Marketing